How to Use Social Media to Grow Your Business

Let’s be real: there’s a million ways to grow your business. And there’s a million ways to use social media to grow your business. 

Every business is different, with different products, different customers, a different brand voice – and every business owner is different. Some will take to TikTok because video comes naturally to them, others will take to Threads because they’re funny as heck, and others will find solace in Instagram graphics or email newsletters. 

A good social media manager – a good marketer – will listen to you, they’ll take the time to learn about you and your business, and they’ll develop a personalized strategy to grow your business in a way that makes sense for you and said business. 

Now…with all that being said, there are foundational social media and marketing principles that can be applied to each and every business. I promise. Let’s get into them. 

Step #1: Understand Who Your Customer Is and What Motivates Them

I cannot stress this enough: if you don’t understand who your customer is, what motivates them, what their problems are, how you connect with them, and how you solve their problems with your product, there is no point investing in social media marketing. 

I won’t even take on a new client if they don’t have a deep understanding of their customer, especially if they’re years into their business. 

To learn how to understand who your customer is, get the step-by-step process I use with all my clients in my guide, How to Use Social Media to Grow Your Business. For a free guide, check out this blog post on creating a community persona for your small business. 

Step #2: Create a Social Media Strategy

Once you understand your customer and who you’re marketing to, you can create your social media strategy. 

There’s a lot of reasons why you need a social media strategy. First and foremost, a strategy will help you get clear on your goals and outline exactly how you’ll use social media to achieve them.

Secondly, a social media strategy includes how you’re going to measure “success”. For example, if your business goal is to get new customers, your social media goal should be to increase brand awareness. You’ll measure that goal by tracking your reach and impressions. If those metrics are increasing, you’ll know your efforts are working. 

And, this might sound counterintuitive, but a social media strategy can help you have fun on social media again. The strategy outlines everything you need to create social media content that actually grows your business, without stress, decision fatigue, or time wasted on posts that don’t do anything for you. Which means you can enjoy the process of creating funny memes, writing thoughtful captions, and engaging with your community. 

If you’re a DIY business owner on a budget, use my guide, How to Use Social Media to Grow Your Business.

If your business is gaining momentum, but you’re not quite ready to invest in social media management, book a 1:1 consulting project with me. You’ll get personalized guidance from an experienced social media manager, without the price tag of social media management. 

If you don’t have the time but do have the budget, book a social media management project with me. I’ll take care of everything – your strategy, content planning, reporting, content creation, and more – so you can focus on what you do best.

Step #3: Plan and Create Your Social Media Posts

After creating your social media strategy, it’s time to plan and create content! 

If you haven’t already, grab a social media calendar to plan your posts. Then you can fill it up with graphics, memes, videos, and carousels that help you achieve your goals. 

If you’re struggling with what to post, here’s how I get inspiration when I’m feeling stuck.

Step #4: Track Your Progress and Measure Success

The last step to learning how to use social media to grow your business is tracking your progress. You need to figure out if your social media strategy is working and if there’s anything you should do differently. 

I create a weekly and monthly report for my clients so they can see what’s working and what isn’t, and so I can recommend ways to improve. It only takes a couple hours each month and it’s so worth it. If you don’t have the time, you can always book ongoing strategy support with me. 

I hope this was helpful! To learn more about using social media to grow your business, check out this guide. If you have any questions, drop them below or email me at hi@sarahprice.co.

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First things first, hi! I’m Sarah—social media manager for food & wellness brands. If you liked this blog post and want more marketing tips, tricks, and bev recs, here are a few ways to do just that:

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