Social Media Marketing Tips, Tools, & Resources
TO FUEL YOUR BRAND’S GROWTH
Running my business—and your social accounts—is so much easier with these resources that’ll help you expand your biz brain, streamline content creation, and find something tasty to munch on.
45 Post Ideas to Increase Your Instagram Engagement
freebies
Some posts will drive sales, others will increase your reach, but this list features post ideas with the #1 goal of increasing your engagement so you can create a community that’s obsessed with what you sell.
Free Guide: How to Create Your Black Friday Marketing Strategy
freebies
Get my tried & true guide to creating your Black Friday Marketing Strategy - the checklists, launch sequence, and more that I've used to secure record sales for my clients!
30 Faceless Reel Ideas for Product-Based Businesses
freebies
Struggling with how to show up on Instagram reels? I've got just the thing! 😏
This free download has 30 faceless reel ideas for your Instagram account. I've even added links to other free resources you can use to grow your business.
Free Download: The Six Day Campaign
freebies
Learn how to create a six-day marketing campaign across social media and emails. You'll get the checklists, launch sequence, and more that I use for my own clients.
A Community of Trusted Experts
community
Social media is a collaborative marketing channel so naturally I’ve met incredible strategists, designers, photographers, TikTok creators, and copywriters that’ll help you take your entire business—not just your social media—to the next level.
Send an email with what you’re looking for and I’ll share my recs!
get in touch
Fill your cup with even more
social media tips!
6 Reasons
You Need a Social Media Strategy
START READING →
How to Plan
a Month of Content in One Hour
START READING →
4 Places to Find Inspiration for Your Social Media Posts
START READING →
Hello hello! I’m Sarah—and helping ambitious business owners elevate their social media is my cup of tea.
MEET THE SOCIAL MEDIA MANAGER
If we haven’t met yet, I’m Sarah—a social media manager, content strategy expert, trend forecaster, and online presence upgrader for food & wellness brands. But let’s be real, those titles are just a fancy way of me explaining all the ways I can help you leverage social media platforms like Instagram and TikTok to grow your community, build your customer base, and get more sales. The dream, right?
LEARN MORE ABOUT ME
You made it all the way down to the bottom of this page (thank you!) so you’re obviously here for the free resources.
But! What if there’s more?
If you’re a product-based food & wellness brand in need of social media support, slide on over to my Services page and check out the many ways I can help you create an engaged community that’s obsessed with what you sell.
You know, the kind of community that leaves genuine comments, organically posts about your brand, sends DMs with questions about your next drop, and gushes over how much they love what you sell.
SOCIAL MEDIA MANAGEMENT →
SOCIAL MEDIA VIP DAYS →
THE SOCIAL MEDIA SHOP →
The Social Media Tools I Use Daily
+ Everything You Need to Run Your Own Social Accounts
tools
For an *elite* social media experience, Later allows you to organize and schedule your content in advance so you can post without being tied to your phone.
social scheduling
Later
START SCHEDULING
For the design-savvy entrepreneurs, Adobe Creative Suite has everything you need to create on-brand social media content.
content creation
Adobe Creative Suite
start designing
If you want *the most* user-friendly experience and access to ready-to-use templates, Canva Pro is your pick.
content creation
Canva Pro
USER-FRIENDLY DESIGNS
For all your project management needs: business brainstorms, content planning, grocery lists, and random 2am thoughts.
project management
Notion
a CLUTTER-FREE MIND
A social media essential! Edit your reels and TikToks, add your brand fonts, and more, all for free right from your phone.
video editing
InShot
download the app
Flodesk has my heart because they make it easy to design gorgeous emails your community will actually look forward to.
email marketing
Flodesk
GET 50% OFF
tools
If there's one thing I'd tell my younger entrepreneurial self, it's that access to a regular rotation of quality photos, videos, and Canva templates will make marketing yourself so much freaking easier. And beautiful, too 😉
FOR SERVICE PROVIDERS
Haute Stock
SAVE 15%