For the most part, the Instagram analytics you should pay attention to will correlate with your social media goals. For example, if you’re most concerned about getting new customers, you’ll prioritize posts that increase your reach and grow your followers.
But generally speaking, there are four Instagram analytics I recommend paying close attention to, regardless of your social media goals.
Reach
Reach is the total number of individual people who have seen your posts. This is one of, if not *the* most important Instagram analytics because it tells you if anyone is actually seeing your content.
You don’t need me to tell you that if nobody is seeing your content, it doesn’t matter how informative or valuable or engaging it is, it won’t get you closer to your goals.
Some best practices to increase your Instagram reach are to post at your ideal time, use relevant hashtags, create shareable content like memes and graphics, and to post Instagram reels.
Content Interactions
Aka engagement. Content interactions tell you if people are interested in your content. I look at content interactions to determine what types of content to continue creating, and what content to avoid in the future.
For example, let’s say I post two different graphics. One is about sleep-supporting herbs, and the other is a recipe. If the first post has more engagement, it’s fair to assume that educational or informational graphics are more interesting to my audience and that’s what I should post more of.
You’ll want to consider this over time, with more than two posts, but you get the idea.
Website Taps
The ultimate goal of a social media manager is to get your community off of social media and onto your website where ideally, they’ll make a purchase.
So naturally, you’ll need to pay attention to website taps to track what content is effective at getting your customers to hit that link in bio. Look at the website taps each week and each month, but don’t stop there. Dig deeper and look at what individual posts are getting the most website taps so you’ll know what kind of content to create.
Followers
While it’s not *the* most important goal, the number of followers you have does tell you how big your community is, it gives you an idea as to how many people are interested in your product, and it’s a way to measure your growth.
The one time I think growing your followers should be your #1 priority is when you’re trying to attract new customers, rather than attracting repeat customers. This is likely going to happen in the very early stages, if you’re pivoting the business, or if you’re launching a new line of products that are targeted towards a different customer demographic.
What are the Instagram analytics that you pay the most attention to?
