Choosing the right social media manager for your business is an important task for obvious reasons. You’re trusting this person with your business, you’re investing a lot of time and money, and you want to get results.
Aside from factors like budget, location, and specific deliverables, there’s four things to consider when choosing the right social media manager for your business.
Find a Social Media Manager Who’s Experienced in Your Industry
You want someone who understands your industry. Because industries are not all the same. How you market beauty products is going to be very different than how you market snacks. I know, because I’ve done both.
A social media manager chooses their industry because it’s what they’re passionate about. And that’s what you want – someone experienced in your industry and someone who’s passionate about it. They’ll be in the know about what’s going on, the trends, new products, and rising brands – all of which can be useful to you.
Find a Social Media Manager with Skills Complimentary to Yours & Your Business
Social media is a broad field that requires many different skills. Therefore, different social media managers will have different skill sets. Some might have a natural eye for video content creation, while others specialize in strategy, and others at graphic design.
Find a social media manager whose skill set is complementary to yours and the needs of your business.
If you’re skilled at video, or if you already have a videographer, find a social media manager who’s skilled at copywriting. If your business needs a lot of help in the strategy department, or if you know graphics are what your customer resonates most with, find a social media manager who can excel at those.
Check Out Their Past Results
You wouldn’t hire a photographer without seeing their work, right?
Check your potential social media manager’s past results. Most social media managers will have case studies on their website, or available at your request.
Their case studies will show some of the work they created for that client, the results they achieved, and it should include a testimonial. All of this information is so helpful in determining if a social media manager is right for you. Case studies can also give you peace of mind that a social media manager can achieve results and that their clients are happy with their work.
Consider their Client Experience & Personality
Finally, consider a social media manager’s client experience and personality.
Their client experience is essentially your experience with them, and how you’ll work together.
Ask questions about the systems they use, the timelines they work on, how you’ll stay in touch, and how often you’ll have meetings. Make sure that working with this social media manager will work for you and your business.
Part of this process is also figuring out if it’s a good personality fit. Just like you’d consider personality when making an employee hire, you need to consider this for a freelance hire. Especially with social media management. This person will become the voice of your brand on social media, so they need to understand your vision and they need to vibe with you so you can work together for years to come.
First things first, hi! I’m Sarah—social media manager for food & wellness brands. If you liked this blog post and want more marketing tips, tricks, and bev recs, here are a few ways to do just that:
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