Lake & Oak Tea Co.
case study
The Brand
Lake & Oak Tea Co. creates plant-powered wellness in a cup with clean, functional, and delicious superfood tea and latte blends.
Think blends like the customer-fave Turmeric Ginger Tonic, sleep-supporting Lavender Dreams, and my personal favourite: Purely Matcha for a smooth boost of energy.
Tea recommendations aside, Lake & Oak stands out with quality ingredients, flavourful combinations, and multi-functional blends.
Goals & Deliverables
In February 2021, Lake & Oak founder Meredith Youngson came to me to outsource her social media management. The brand was growing and her time to manage social was…not 😅
She wanted support planning her seasonal and promotional content, increasing her engagement, improving customer retention, and maximizing her opportunities for growth.
After an audit, I created a strategy that emphasized product education and building customer relationships.
After a few months, we added email marketing to further clear up Meredith’s plate while skyrocketing her sales.
STRATEGIC SOCIAL solutions
To accomplish her goals, I knew I'd need to post at least 5x per week. Lots of growth means lots of posting. I created a detailed content plan, with each post targeting a specific goal.
Meredith and I both come from a blogging background which helped me create posts with insane value for the customer. Trendy filler photos? Nowhere to be found.
Four years later, I still review performance on a weekly and monthly basis, relying primarily on data to inform my decisions.
Meredith and I review this performance together and use our insights to plan content that keeps the Lake & Oak audience engaged with all things tea, superfoods, and self-care.
"Sarah is curious, creative, and analytical; a wizard at balancing style with substance, and vision with results."
- Meredith Youngson, Founder of Lake & Oak Tea Co.
in TWO YEARS OF WORKING TOGETHER...
Instagram ENGAGEMENT increased by
117%
instagram followers increased by
159%
GROWING THE COMMUNITY TO over
13,000+
.... growing the community to over 130,000 followers
"Working with her is both wonderfully fun, and a valuable asset to my business."
- Meredith Youngson, Founder of Lake & Oak Tea Co.
Not only is she great at paying attention to the little details, but her artistic flair and style makes our social stand apart. Sarah has transformed our social media strategy from “go with the flow” to “plan, create, and analyze”. I feel confident and excited about our online presence and community with Sarah at the helm.
collaborators
2021 product photography by Jocelynne Flor
2022-24 product photography by Jules Lee
Package design by Sarah Gwan & Giuliana Bandiera
