Well.ca
case study
The Brand
Well.ca is an e-commerce retailer in Guelph, Ontario that helps Canadians live happier, healthier lives.
On their website you’ll find all kinds of health and wellness products from the latest brands {hello tinctures, supplements, and adaptogenic everything!}, you’ll find the most on-trend beauty products, everything you need for the whole family, and don’t even get me started about the food and snacks. It’s damaging for the wallet, let me tell ya.
Goals & Deliverables
After a year of freelancing, I joined the Well.ca team full-time in January 2019 as their Social Media Manager. One of my first priorities? Ditching the post-and-hope approach and build a real strategy behind every piece of content.
That’s where I fell head over heels for strategy. I saw firsthand what happens without it…then saw what happens with it, and I’ve never looked back.
Along the way, I managed their organic social channels, led community engagement, and oversaw content marketing efforts that helped turn casual browsers into loyal customers.
the solutions
Once the strategy was in place, my focus shifted to growing the community, boosting engagement, driving sales. All while figuring out how to market Well.ca as a brand, not just the endless stream of products on their shelves.
If you’re a retailer, you know the struggle: sell other people's goods, but build your brand. Through a mix of testing, social listening, and a whole lot of iteration, I helped shape a distinct voice and visual identity that set us apart in the feed. I collaborated closely with the photo and design teams to craft a cohesive look & feel that made people stop scrolling and stick around.
The result? Profile views turned into followers, and followers turned into customers.
Instagram reach increased by
953%
impressions increased by
310%
instagram following increased by...
210%
in TWO YEARS OF WORKING TOGETHER...
.... growing the community to over 130,000 followers
"Sarah has transformed our social media presence, building it from the ground up."
- Senior Marketing Manager at Well.ca
Her commitment to elevating each brand she works with through thoughtful content, community engagement, influencer strategies, and keeping up with trends while trying new formulas for enhanced engagement is unmatched by any social media manager I’ve worked with.
Working with Sarah means gaining access to an absolute wealth of social media expertise, incredible organization skills, and thoughtful analysis about what works for your brand and how to grow your business’s online presence. She is a delight to work with, and truly treats every brand as if it’s her own. I highly recommend working with Sarah, she is an exceptional addition to any team.”
collaborators
Well.ca in-house Content & Design Teams
