StayAbove Nutrition
case study
The Brand
StayAbove Nutrition formulates premium, Canadian-made supplements that are scientifically backed to help you feel better, train harder, and live longer.
Think supplements like the bestselling Muscle 5 All-In-One Shake that ensures athletes get high-quality protein, along with essential vitamins and minerals. Or the customer-favourite Creatine 1, a supplement to improve strength and performance.
The company was founded with one mission - to provide Canadians with the next standard in nutritional supplements. Instead of leaning on the research of others, the in-house research team meticulously creates and tests each product, committed to a very high standard.
Goals & Deliverables
In August 2022, the StayAbove Nutrition team came to me with a challenge: how do you make research-backed supplements sound as fun as they are functional?
With a team of scientists behind the brand, they had no shortage of facts. They just needed help turning complex research into scroll-stopping, customer-converting content.
After a deep dive audit, I built a marketing strategy focused on brand awareness and funneling customers from “just browsing” to “add to cart.”
Since then, we've teamed up on organic social and email marketing to grow their customer base, bring in consistent sales, and make science-backed wellness feel way more human.
the solutions
To bring the strategy to life, I created a content plan that felt doable, not overwhelming. I tailored it to their product lineup, existing assets, and the themes we wanted to show up for consistently.
Thanks to the team’s deep well of research (perks of working with actual scientists!), we had no shortage of expert info to pull from. My job? Turn it into digestible, engaging content their audience actually wants to read.
Eye-catching graphics have been important for sharing complex ideas fast. Because, let’s be honest, no one’s sticking around for a novel in the caption.
Every week and month, I track performance to see what’s working and what’s falling flat, using that insight to evolve the strategy and keep the StayAbove Nutrition community engaged and coming back for more.
“Sarah is a dream to work with."
- KIRSTEN MAGI, DIRECTOR OF MARKETING AND
BUSINESS DEVELOPMENT AT STAYABOVE NUTRITION
She’s a strategic thinker, who has a knack for quickly understanding your brand and how to elevate it on social media.
in six MONTHS...
STAYABOVE HAD THEIR BEST SALES MONTH
EVER!
INSTAGRAM REACH INCREASED by...
75%
instagram WEBSITE TAPS increased by...
35%
"She's your person."
- KIRSTEN MAGI, DIRECTOR OF MARKETING AND
BUSINESS DEVELOPMENT AT STAYABOVE NUTRITION
Her organized processes will keep you on track, while always having an ear to the ground for what’s trending in your industry. If you’re looking for a kind, sharp mind to take ownership of your social media, Sarah is your person.
collaborators
Product Photography by Emberloop
In-House Team Members at StayAbove Nutrition
