Chandler Honey
case study
The Brand
Chandler Honey makes raw and organic honey infused with delectable flavors.
Each jar is sourced from Alberta and made in Ontario by Tique Chandler, whose family has been beekeeping in Canada for almost 100 years.
It's the best honey you'll ever have.
WHAT'S THE PROBLEM?
Have you ever felt like there's exactly one missing puzzle piece in an ongoing challenge?
Tique, the founder of Chandler Honey, did.
She knew she had a good handle on her social media, but felt like she could be doing better. She wasn't sure what the missing puzzle piece was, but she owed it to her brand (and herself) to find out.
After receiving an email with the subject line "FINALLY Being Able to Work With You :)" I jumped headfirst into her business goals and social media presence.
We decided to focus on Instagram with my Thrive package - for established businesses who need help scaling without compromising quality.
HERE'S THE SOLUTION
Tique built Chandler Honey's marketing with a heavy emphasis on behind-the-scenes while selling *herself* and not just the product. Frankly, it's a social media manager's dream. She's also got great instincts for creating content her community will love.
That meant the biggest opportunity for growth was not figuring out what to post, it was creating a system for Tique to create effective content, consistently.
On the Thrive social media package, we maximized her opportunity for growth with reels, while nurturing her audience with carousel posts and a ton of Instagram stories.
This meant Tique could show up multiple times per week without feeling confused or frustrated. And as customers felt more connected to Tique and the brand, they hit that purchase button more often.
"Sarah is exactly who you need."
As a busy entrepreneur who wears many hats (sound familiar?), Sarah's personalized strategy and content calendar helped me get consistent at delivering content to my audience.
My audience, in turn, felt more connected to my brand and were more inclined to make purchases.
- TIQUE CHANDLER, FOUNDER OF CHANDLER HONEY
IN SIX MONTHS...
Instagram reach increased by
295%
INSTAGRAM ENGAGEMENT INCREASED BY
455%
INSTAGRAM WEBSITE TAPS INCREASED BY
355%
... ACHIEVING OVER 50,000 IMPRESSIONS IN ONE MONTH!
"She made everything so easy."
- TIQUE CHANDLER, FOUNDER OF CHANDLER HONEY
All I had to do was get out there and create! The strategy, direction, copy, and results analysis were all done for me.
collaborators
PRODUCT PHOTOGRAPHY BY The Social Sundae
