Did you roll your eyes when you heard about *another* social media app? Same.
But, upon further inspection, reflection, and scrolling, I’ve decided Threads can be a hugely beneficial social media app for certain business owners. Maybe that’s you! Keep reading to find out.
What It Is
Threads is a new social media app for “sharing with text”. Designed by Instagram and linked to your Instagram account, it’s incredibly similar to Twitter. Like…extremely similar to Twitter.
So much so that Elon Musk is threatening legal action. Juicy stuff.
Anyways, Threads posts can be up to 500 characters long and include links, photos, and videos up to 5 minutes in length.
That’s the basics – let’s get into the details.
Why It’s Different
After spending some time on the app, I have three major observations.
Major Observation #1: Threads is Unhinged
And we love that. It’s early days, but Threads seems to be an app where users can be as creative as their weird little hearts desire, without having to stress about algorithms and picture perfect graphics and lip syncing.
Major Observation #2: Personality is Paramount
If you’re a witty gal who has lots to say, Threads is for you! Personality-packed brands like Chandler Honey will thrive on Threads.
If you want to hide behind a carefully curated feed or avoid saying what you *really* think, stick to Instagram. No shame – there’s a time and place for both.
This might make Threads a challenge for introverted creators and business owners (like myself), but we got this.
Major Observation #3: It’s A Low-Cost Way to Market Your Business
Threads is a way to market your business without investing in expensive visual assets. If you’re a business owner who doesn’t have photography, videography, or graphics, Threads is for you.
But you will need a few original thoughts and a desire to share your personality.
Who It’s For
Technically, everyone.
Who will find the most success on Threads? Brands who have personality. Brands who can be engaging, entertaining, inspirational, witty, all (mostly) through text.
How It Works
Download the app here. It’s so easy to make a profile because it’s linked to your Instagram, so you can “import” everything – even your photo. I was up and running in literal seconds.
Even if you don’t know how or what to post, setting up your account is a great first step. Follow brands and creators in your niche and see what everyone’s up to. We don’t know how long Threads will be around or how it’ll evolve, so you don’t need a “Threads strategy” right away.
Join me on Instagram and Threads as we figure out this new social media app together.
First things first, hi! I’m Sarah—social media manager for food & wellness brands. If you liked this blog post and want more marketing tips, tricks, and bev recs, here are a few ways to do just that:
Subscribe to my weekly newsletter! Each week I send new marketing tips, trends, and a flavour of the week. It’s the best way to stay up-to-date and in-the-know, right from your inbox. Click here to subscribe!
Scroll through the blog. If you liked this blog post, you’ll probably like the rest. Scroll through to snag my tried & true social media marketing tips. Spoiler alert: I’m sharing all my secrets.
Get the social media support your business deserves. I can manage your Instagram and TikTok accounts, audit your social media, create your new marketing strategy, take on your email marketing, and more.
Explore the social media shop. Each product is designed for entrepreneurs who want social media to feel easy.
To get in touch with me personally, slide into my DMs or send an email to hi@sarahprice.co.
