10 Content Ideas for Health & Wellness Brands

There’s no such thing as too many content ideas, right? Here’s ten evergreen content ideas for health and wellness brands, although they could be modified for other industries as well. 

Keep reading until the end for even more post ideas. 

Post #1: Carousel of [Niche] Swaps

Position your product as the best solution by showing how customers can make the swap. Maybe they’re swapping a low-protein supplement for your high-protein supplement, or a conventional sleep aid for your natural sleep supplement. 

If the post does well you can turn it into an ongoing series, repurpose it as a video, or talk your customers through it in Instagram stories. 

Post #2: Branded Starter Pack

Create a fun starter pack for your community featuring all their favourite things. Include your product, like-minded brands, and pull it together with a seasonal theme. 

My client Lake & Oak Tea Co. does these often. It’s a great way to showcase the product, give your customers some shopping inspo, and highlight other small businesses (which increases your reach).

Post #3: Graphic that Shows When to Take Your Products

This is especially useful if you have multiple health & wellness products that can be taken at different times. And it’s shareable and saveable, which will help you reach new customers!

Post #4: Customer Testimonials

While customer testimonials might not always get the most engagement, they are a type of post that traditionally drives website traffic and sales. 

As much as good packaging, excellent ingredients, and strong branding are important – new customers want to know that your products work. And if you don’t have clinical studies to lean on (I get it – they’re expensive!) a good old fashioned testimonial does wonders. 

Show off the great things your customers have to say in a graphic, a carousel post, or a reel. Don’t forget a strong call to action. 

Post #5: What’s Inside [Product]

You don’t need me to tell you that when it comes to health & wellness products, there are so many opportunities for educating your customers. When a new person finds your Instagram profile, one of the first things they’ll want to know is what’s inside your product – and what makes it different. 

Highlight each unique ingredient inside your product with an easy-to-digest (and saveable!) graphic. Feature the product in the middle and add the ingredients around it, with little arrows pointing to each one. You can add information about each ingredient in the caption, or turn this post into a carousel.

Post #6: Graphic to Compare & Contrast Different Products

Show your different products side-by-side so your customer can easily see what the differences are. Include information about the ingredients, when to consume the product, and the benefits. 

Post #7: How to Use [Product]

Whether you’re showing your customers how to use your protein powder or take a tincture, there’s a tutorial they’ll appreciate. You can film this for the visual learners, turn it into a graphic or carousel post for easy reference, or add it to the caption of a photo. 

Post #8: POV Video

A POV video is a great way to talk about your brand and products in a different way – one that’s more familiar to your customer, because it’s from the point of view of your customer. 

Think about your brand, products, and customer – and come up with a POV that identifies your customer’s problem and positions your product as the solution. Here’s an example that did really well for my audience. The video took two seconds to film but it got over 5,000 views. 

Post #9: B-Roll Video with Your Tips & Tricks

Similar to the POV video, a b-roll video with text overlay of your brand’s tips & tricks tend to perform very well. 

The b-roll video can be anything: someone running, mixing a protein shake, or taking your supplements. Add text overlay with tips & tricks, product advice or information – anything really. Add a strong hook in the caption followed by a good call to action. 

Post #10: How Much [Product] Do You Need Per Day?

These kinds of graphics do so well. You’re answering a common question, positioning yourself as the expert, and your product as the solution. They’re saveable and shareable, and they usually drive website taps too. 

This post is especially engaging if the amount of your product depends on a person’s activity level, age, gender, weight, or time of the month – anything that can vary. 

>> Fill your social media calendar with 45 FREE Post Ideas. 
>> Get 10 content ideas for health & wellness brands here. 
>> This is what to post on Instagram stories.

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